Keypad Cloud Phone System

Product Design

Keypad is the an advanced yet affordable cloud phone system for small businesses complete with call routing, call analytics, and a mobile app.

Overview

Keypad is the an advanced yet affordable cloud phone system for small businesses complete with call routing, call analytics, and a mobile app.

Results

Keypad is the an advanced yet affordable cloud phone system for small businesses complete with call routing, call analytics, and a mobile app.

"I did in five minutes what I struggled to do and abandoned in Ringcentral. BOOM!"

– John Radshaw, Attorney

Challenge

I led the product design for Keypad from the ground up to launch a web & mobile product used by happy businesses nationwide.

We listened to our customers complaining about how frustrating their VOIP phone systems are and built an alternative that can handle call routing rules, support direct transfers, and provide usage analytics.

Product

Keypad is a cloud based phone system that seamlessly integrates with our Smith.ai Virtual Receptionist service by eliminating the middle-man VOIP providers that often degrade call quality and introduce latency.

It's lightweight, easy-to-use, and designed with small business needs in mind, yet supports advanced features like call recording, transcription, and CRM integrations.

Role

I've worked directly with founding leadership, lead engineers, and marketing to shape the product vision, build an MVP, and continuously iterate to ship a product solving real business communication needs.