Worldwide Partners, Inc.

Interaction Design, Visual Design

Worldwide Partners Inc. is a creative marketing network of over 65 agencies in 50 countries with $2.5+ billion in ad expenditures worldwide and clients including Nike, Sony, Visit California, and more.


Overview

Worldwide Partners Inc. is a creative marketing network of over 65 agencies in 50 countries with $2.5+ billion in ad expenditures worldwide and clients including Nike, Sony, Visit California, and more.


Results

Worldwide Partners Inc. is a creative marketing network of over 65 agencies in 50 countries with $2.5+ billion in ad expenditures worldwide and clients including Nike, Sony, Visit California, and more.


Challenge

Connecting a global creative network

WPI originated with a traditional advertising foothold in print, TV, and radio and expanded into digital, social media, and experimental marketing in recent years. The goal for the rebranding was to showcase modern capabilities that extend around the world without sacrificing its established reputation.

I joined the project during the early stages to propose a unique, “outside of the box” solution for the homepage in addition to designing the rest of the site. My ideas influenced the rebranding and led to an impressive new website for communicating WPI's bold mission, broad capabilities, and award-winning work.

Wireframe for home page narrative

WPI clients include Fortune 500 companies and global brands

Approach

Telling a story

After some initial sketching, I came up with a multi-sequence, scrollable animation narrative to take a visitor on a short journey showcasing WPI’s capabilities. I consulted with WPI and writers at The Plum Tree Group to generate copy content and arrange it in a modernist design style with appropriately placed jumping points.

The goal was to impress visitors with a dynamic homepage capable of building an emphatic, story-telling relationship with potential clients.

Case studies aim to focus on collaboration between agency partners and clients

Wireframes for the About Us communicate WPI's scale and process


One drawback of my homepage design was the long form. Defining animation cues and constraining scrolling to one page at a time helped mitigate losing one's place or skipping over content. To prevent unnecessary back-scrolling and focus attention on the main features of WPI, I added a full-width, tiled menu with previews at the end of every page.

Testing showed users were less likely to scroll back up and navigate the main menu bar and instead quickly jumped to the next pages with a visual cue of what to expect.

Showcasing the wide range of agency work

We designed a contact form flow that was more conversational and personal

Results

Delivering results for over 75 years

WPI pursued my designs and I took on a greater role, defining the site structure and creating wireframes for the rest of the site, shaping a unique direction and cohesive style for the site and the brand.

The final site incorporates the company's new branding and a range of animations to give voice to WPI in an interactive way.

Team

David Caldwell, Project Manager

Rachel Johnson, Lead Research Strategist

Joseph Devlin, Copywriter